May 02, 2024  
2021-2023 - Undergraduate Catalog 
    
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2021-2023 - Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 360 - International Marketing Credits: 3

The socio-political-legal-economic environment of international marketing operations, which may include cross-cultural consumer behavior, international marketing research, forms of regional market agreements, international product, pricing, distribution and promotion policies, multinational corporations, and world trade patterns.

Prerequisite(s): MKT 205  or departmental permission


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