HCS 356 - Persuasion Credits: 3

A performance-based research-intensive survey of classical, humanistic, and social scientific theories of persuasion, and application of theory to written and oral assignments. Emphasis is given to analysis of persuasive strategies, preparation of persuasive appeals, ethics of persuasion, persuasive campaigns, and audience analysis.

Prerequisite(s): HCS 200 with minimum grade of C