Mar 29, 2024  
2017-2019 Undergraduate Catalog 
    
2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 340 - Tourism and Events Planning Credits: 3


The course will provide an introduction to marketing tourism and events planning. Students will investigate basic elements of good marketing in the tourism industry through reading, discussions, and hands-on experience. Students will study and practice the basics of events planning.

Prerequisite(s): MKT 305  or departmental permission



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