May 06, 2024  
2017-2019 Undergraduate Catalog 
    
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2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 370 - Services Marketing Credits: 3

Examines marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, retailing, tourism, sports, arts and consulting. Conceptual understanding of services and the analytical tools used in solving services marketing problems are discussed.

Prerequisite(s): MKT 305  or departmental permission


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