Apr 18, 2024  
2017-2019 Undergraduate Catalog 
    
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2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 430 - Marketing Research Credits: 3

In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace.

Prerequisite(s): MKT 305  and MKT 306   and SCM 200   or departmental permission
Graduate Credit: This course is not available for graduate credit.


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