Apr 27, 2024  
2019-2021 Undergraduate Catalog 
    
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2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 305 - Principles of Marketing Credits: 3

Introduction to language and issues of marketing with emphasis on learning to develop responsive marketing strategies to meet consumer needs. Topics include market segmentation, product development, promotion, distribution, and pricing. Introduction to such topics as the external environment, marketing research, international marketing, ethics, and careers in marketing may be included.

Prerequisite(s): Business majors prerequisite: Upper division standing. Non-Buiness Majors: ECO 102   or ECO 113   or HON 166   and junior standing.


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