Mar 28, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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COM 506 - Public Relations Strategies Credits: 3


This course will cover the techniques and approaches to strategic planning, strategic writing, and graphic/media design for organizational public relations. In strategic planning, students will learn how to develop objectives, formulate strategies, select tactics and implement plans for public relations activities that can better serve the organization?s goals. The strategic writing component of this course will emphasize goal-oriented writing for a convergent world of print, broadcast, and online/social media. Crisis communication will also be studied in this course. This course will also address a creative skill–graphic/media design–for public relations in a digital media environment.



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