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May 15, 2024
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MKT 206 - Consumer Behavior Credits: 3 Applied study of the cognitive, affective, behavioral, and environmental factors that influence decision-making in the marketplace. Students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship. The psychological factors that influence and shape consumer behavior will also be explored.
Prerequisite(s): MKT 205 with minimum grade of C.
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