May 15, 2024  
2021-2023 - Undergraduate Catalog 
    
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2021-2023 - Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 310 - Personal Selling Credits: 3

The course is an introduction to the concepts and best practices of personal selling. The personal selling process and its applications, understanding, and communicating with customers, and achieving success in personal selling are emphasized.

Prerequisite(s): MKT 205  or departmental permission


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