May 15, 2024  
2021-2023 - Undergraduate Catalog 
    
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2021-2023 - Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 315 - Sales Management Credits: 3

Emphasis on all aspects of managing a sales force. Topical coverage includes the sales process, recruiting, selection, compensation, training, and evaluation of salespeople. Other topics may include sales forecasting, sales quotes, number of sales territories needed, routing, and analysis of sales volume. Students exposed to sales careers they can pursue.

Prerequisite(s): MKT 205  or departmental permission


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