May 15, 2024  
2021-2023 - Undergraduate Catalog 
    
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2021-2023 - Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 325 - Advertising and Promotional Strategy Credits: 3

Studies the increasing importance of this marketing communication activity in contemporary society. Students consider persuasive communications efforts beyond advertising and become involved in real-life projects to experience and understand the relationship between theory and practice.

Prerequisite(s): MKT 205  or departmental permission


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