May 15, 2024  
2021-2023 - Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Introduction
  Admission Policies and Procedures
  Academic Policies and Procedures
  Student Matters
  Elnetta G. Jones University Center for Student Success and Exploratory Studies
  University Curricula
  Programs of Study
  Course Descriptions
  Faculty and Administration
  My Portfolio
HELP
2021-2023 - Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 352 - Principles of Retailing Credits: 3

In-depth analysis of store operation and management, merchandising techniques, methods for promotion, advertising and selling, pricing methods, and ways of controlling inventories. Examines current trends in retailing.

Prerequisite(s): MKT 205  or departmental permission


Add to Portfolio (opens a new window)