May 15, 2024  
2021-2023 - Undergraduate Catalog 
    
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2021-2023 - Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 331 - Marketing Analytics I Credits: 3

In this course, you will go deeper into concepts covered in Principles of Marketing. You will learn how to analyze marketing data to help make decisions about market segmentation and target market selection, new product and service development, product positioning, and allocation of marketing mix expenditures, to accomplish strategic marketing objectives.

Prerequisite(s): SCM 200  and MKT 205  with minimum grade of C.


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