COM 565 - Strategic Media Management Credits: 3

Many job roles today are facing unique leadership challenges in an increasingly digitized and globalized context. This is especially true of the mass media. From journalism and public relations to advertising and other communication roles - newer technologies, shrinking workforces, and the convergence of multiple media platforms have meant managers have to learn new tools, improve social networking, address diversity issues in the workplace, understand why employees resist change and handle crises situations early in their careers. This course prepares students to identify and analyze select issues in media management from an applied, communication-centric, solution-oriented perspective.