May 02, 2026  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 380 - Sports Marketing Credits: 3

Analysis of sports, especially as marketing tools affect the performance, participants, spectators and society in general. Internal and external factors analyzed as they affect marketing and management actions.

Prerequisite(s): MKTG 205  or departmental permission


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