MKTG 205 - Principles of Marketing Credits: 3

Introduction to language and issues of marketing with emphasis on learning to develop responsive marketing strategies to meet consumer needs. Topics include market segmentation, product development, promotion, distribution, and pricing. Introduction to such topics as the external environment, marketing research, international marketing, ethics, and careers in marketing may be included. Must be a business major with upper division standing to enroll.

Prerequisite(s): ECON 102 or ECON 113 or HONR 166

Restricted to BSBA majors & business minors, including the marketing and entrepreneurship minors. Restricted to minimum 30 credits earned.