Mar 20, 2026  
2025-2027 Undergraduate Catalog 
    
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2025-2027 Undergraduate Catalog
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MKTG 451 - Marketing Analytics II Credits: 3

This course is designed as an experiential learning capstone course for the digital marketing & analytics concentration/major. Students will design and run their own set of studies in order to run selected statistical procedures and models that they were exposed to on conceptual and cased-based levels in MKTG 331 Marketing Analytics I  . Emphasis will be centered around gaining practical experience designing, running, and reporting students’ own marketing analytic studies.

Prerequisite(s): MKTG 331  with minimum grade of C.
Graduate Credit: This course is not available for graduate credits.


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