ENTR 480 - Innovation Management Credits: 3

This is the capstone course for the IM concentration. We ask and address some of the seminal management questions related to innovation, such as: (1) What is innovation? (2) How is innovation best created and achieved in a company? (3) Under what conditions should innovation be attempted? (4) Why do so many innovation projects fail? (5) How do co-opetition and collaboration affect innovation? (6) What are the sources of innovation? (7) How do emergent, incremental, continuous, disruptive, and destructive innovation differ? (8) How is innovation best measured? (9) What types of organizational structures are best aligned/supportive of/with high performance innovation? (10) What is the role of an innovation incubator? (11) How do innovation accelerators work? (12) How do “open” and “closed” innovation differ and under what conditions should each be used?

Prerequisite(s): ENTR 337
Graduate Credit: This course is not available for graduate credit.