Dec 08, 2021  
2017-2019 Undergraduate Catalog 
    
2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 360 - International Marketing Credits: 3


The socio-political-legal-economic environment of international marketing operations, which may include cross-cultural consumer behavior, international marketing research, forms of regional market agreements, international product, pricing, distribution and promotion policies, multinational corporations, and world trade patterns.

Prerequisite(s): MKT 305  or departmental permission



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