DBA 845 - Selected Topics in Marketing Credits: 3

In this seminar course, students engage in an in-depth exploration of a topic selected from the marketing and related literatures. This course is designed to help students understand, present and analyze empirical and theoretical research issues in the marketing discipline. The empirical research examined will include classic papers to provide insight into the underlying foundations of the research stream as well as more recent papers to provide insight into contemporary issues. In general, each class period will focus on a discussion of three or more research articles. (Repeatable for credit)

Prerequisite(s): DBA 810

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