Jul 15, 2024  
2019-2021 Undergraduate Catalog 
    
2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 495 - Marketing Analysis and Strategy Development Credits: 3


Capstone synthesis course for marketing majors. Requires students to apply information and skills learned in business core and marketing courses to case situations and research projects. Critical thinking, use of marketing research, and strategic decision making are stressed. Emphasizes the use of written and oral communication skills as part of the marketing core requirements.

Prerequisite(s): MKT 305  and MKT 306   and MKT 430   or departmental permission
Graduate Credit: This course is not available for graduate credit.



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