Mar 29, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MBA 571 - International Marketing Management Credits: 3


The purpose of the course is to investigate the concerns and factors that surround international marketing strategy on a global scale. This course will focus on assessing opportunities in international markets, marketing strategy development in relation to the international marketing environment, and measuring global market needs.



Add to Portfolio (opens a new window)