Marketing is a discipline that has both widespread appeal and workplace application. With rare exception, each student will one day be a part of a marketplace, and is currently their own personal brand manager. In effect, marketing skills are valuable for all college majors, not just business students. This marketing minor is designed to provide flexibility to non-business students as they seek to amplify their future career with marketing knowledge and skills.
Only students majoring outside of the College of Business at Shippensburg University may minor in marketing. Students must have the following economics and mathematics prerequisites completed and have a “C” average or higher in these and all completed courses before they can declare a marketing minor. Please note that all upper-level (300/400) marketing courses are restricted to business majors and minors, including entrepreneurship and marketing minors.