Jul 24, 2024  
2023-2025 - Undergraduate Catalog 
2023-2025 - Undergraduate Catalog

Marketing, Digital Marketing and Analytics Concentration, B.S.B.A.

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The B.S.B.A degree in the John L. Grove College of Business prepares students to be exceptional leaders in business in each concentration area. The B.S.B.A. core prepares students with a footing of knowledge in the areas of accounting, information systems, business law, supply chains, finance, marketing, and personnel management. In the Digital Marketing and Analytics Concentration students are exposed to the foundational concepts of marketing, consumer psychology, and marketing research, and also to the in-depth study of digital marketing, marketing through social media channels, marketing analytics principles, and the application of marketing analytics in practice.

B.S.B.A. Core Requirements

All B.S.B.A. majors in the John L. Grove College of Business should satisfactorily complete the 100-/200-level business core courses during their freshman and sophomore years and the 300-400-level business core courses during their junior and senior years, as listed below.


  • Students who place at the advanced level in the mathematics placement/competency test are not required to take MAT 140A /MAT 140B . In lieu of MAT 140A /MAT 140B , students are required to take an additional free elective.
  • Completion of ECO 101  and ECO 102  will satisfy the requirement for ECO 113 .

Major Course Requirements

Students should meet with their faculty advisor to plan the sequencing of their major program of study. Students interested in a double major and/or minor shall be required to take the prescribed courses in each respective major and/or minor. Students can double count one course between business majors with the permission of the respective department chair(s). Refer to the index under Double Majors and Minors for further information.

General Education

General Education Requirements

General Education Requirements Specific for this major

Marketing Career Opportunities

Marketing continues to be a critical component of any business, organization, and government, so graduates in marketing are in continual demand. The U.S. Bureau of Labor Statistics forecasts substantial growth in advertising, promotions, and marketing manager positions (6% from 2019-2029) and in market research analyst positions (18% from 2019-2029). An independent study of marketing jobs by Burning Glass Technologies forecasts similar growth in these areas in the 2019 to 2029 timeframe, as well as for social media marketing positions and search engine optimization specialists. The BSBA marketing concentrations in the John L. Grove College of business prepare students for success in a variety of professions, including in these growing career areas.

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