The B.S.B.A degree in the John L. Grove College of Business prepares students to be exceptional leaders in business in each concentration area. The B.S.B.A. core prepares students with a footing of knowledge in the areas of accounting, information systems, business law, supply chains, finance, marketing, and personnel management. In the Digital Marketing and Analytics Concentration students are exposed to the foundational concepts of marketing, consumer psychology, and marketing research, and also to the in-depth study of digital marketing, marketing through social media channels, marketing analytics principles, and the application of marketing analytics in practice.