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Nov 24, 2024
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2024-2025 Undergraduate Catalog
Marketing, Digital Marketing and Analytics Concentration, B.S.B.A.
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The B.S.B.A degree in the John L. Grove College of Business prepares students to be exceptional leaders in business in each concentration area. The B.S.B.A. core prepares students with a footing of knowledge in the areas of accounting, information systems, business law, supply chains, finance, marketing, and personnel management. In the Digital Marketing and Analytics Concentration students are exposed to the foundational concepts of marketing, consumer psychology, and marketing research, and also to the in-depth study of digital marketing, marketing through social media channels, marketing analytics principles, and the application of marketing analytics in practice.
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B.S.B.A. Core Requirements
All B.S.B.A. majors in the John L. Grove College of Business should satisfactorily complete the 100-/200-level business core courses during their freshman and sophomore years and the 300-400-level business core courses during their junior and senior years, as listed below.
Required Courses in Related Fields
Required Courses in the John L. Grove College of Business
Note:
- Students who place at the advanced level in the mathematics placement/competency test are not required to take MATH 140 . In lieu of MATH 140 , students are required to take an additional free elective.
- Completion of ECON 101 and ECON 102 will satisfy the requirement for ECON 113 .
Major Course Requirements
Students should meet with their faculty advisor to plan the sequencing of their major program of study. Students interested in a double major and/or minor shall be required to take the prescribed courses in each respective major and/or minor. Students can double count one course between business majors with the permission of the respective department chair(s). Refer to the index under Double Majors and Minors for further information.
Electives (3 crs.)
Choose one from the following 3 credit courses:
General Education
General Education Requirements
General Education Requirements Specific for this major
Marketing Career Opportunities
Marketing continues to be a critical component of any business, organization, and government, so graduates in marketing are in continual demand. The U.S. Bureau of Labor Statistics forecasts substantial growth in advertising, promotions, and marketing manager positions (6% from 2019-2029) and in market research analyst positions (18% from 2019-2029). An independent study of marketing jobs by Burning Glass Technologies forecasts similar growth in these areas in the 2019 to 2029 timeframe, as well as for social media marketing positions and search engine optimization specialists. The BSBA marketing concentrations in the John L. Grove College of business prepare students for success in a variety of professions, including in these growing career areas.
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