Marketing Minor

Marketing is a discipline that has both widespread appeal and workplace application. With rare exception, each student will one day be a part of a marketplace, and is currently their own personal brand manager. In effect, marketing skills are valuable for all college majors, not just business students. This marketing minor is designed to provide flexibility to non-business students as they seek to amplify their future career with marketing knowledge and skills. It is only available to students not enrolled as a major in a business discipline seeking a BSBA.

Prerequisites

Only students majoring outside of the College of Business at Shippensburg University may minor in marketing. Students must have the following economics and mathematics prerequisites completed and have a “C” average or higher in these and all completed courses before they can declare a marketing minor. Please note that all upper-level (300/400) marketing courses are restricted to business majors and minors, including entrepreneurship and marketing minors.

ECON 102 - Principles of Microeconomics Credits: 3
OR
ECON 113 - Principles of Economics Credits: 4
MATH 117 - Applied Statistics Credits: 3
OR
SCMG 200 - Statistical Applications in Business Credits: 3
or an equivalent statistics course

Required Courses (9 cr.)

Electives (9 cr.)

Please note that marketing electives are not each offered every academic year.

Choose three courses from the list: