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Dec 05, 2025
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2025-2027 Undergraduate Catalog
Marketing, Digital Marketing and Analytics Concentration, B.S.B.A.
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The B.S.B.A degree in the John L. Grove College of Business prepares students to be exceptional leaders in business in each concentration area. The B.S.B.A. core prepares students with a footing of knowledge in the areas of accounting, information systems, business law, supply chains, finance, marketing, and personnel management. In the Digital Marketing and Analytics Concentration students are exposed to the foundational concepts of marketing, consumer psychology, and marketing research, and also to the in-depth study of digital marketing, marketing through social media channels, marketing analytics principles, and the application of marketing analytics in practice.
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Credit Requirements*
- General Education: 46 credits
- Business Core: 38-41 credits
- Major Requirements: 21 credits
- Free Electives: 12-15 credits
- Total Credits to Graduate: 120 credits
* All undergraduate degree programs require a minimum of 120 credits. Some courses meet multiple requirements, but are only counted once toward the 120 credit total required to graduate. B.S.B.A. Core Requirements
All B.S.B.A. majors in the John L. Grove College of Business should satisfactorily complete the 100-/200-level business core courses during their freshman and sophomore years and the 300-400-level business core courses during their junior and senior years, as listed below. Required Courses in Related Fields
Required Courses in the John L. Grove College of Business
Note:
- Students who place at the advanced level in the mathematics placement/competency test are not required to take MATH 140 . In lieu of MATH 140 , students are required to take an additional free elective.
- Completion of ECON 101 and ECON 102 will satisfy the requirement for ECON 113 .
Major Course Requirements
Students should meet with their faculty advisor to plan the sequencing of their major program of study. Students interested in a double major and/or minor shall be required to take the prescribed courses in each respective major and/or minor. Students can double count one course between business majors with the permission of the respective department chair(s). Refer to the index under Double Majors and Minors for further information. Electives (3 crs.)
Choose one from the following 3 credit courses: General Education
General Education Requirements General Education Requirements Specific for this major Marketing Career Opportunities
Marketing continues to be a critical component of any business, organization, and government, so graduates in marketing are in continual demand. The U.S. Bureau of Labor Statistics forecasts substantial growth in advertising, promotions, and marketing manager positions (6% from 2019-2029) and in market research analyst positions (18% from 2019-2029). An independent study of marketing jobs by Burning Glass Technologies forecasts similar growth in these areas in the 2019 to 2029 timeframe, as well as for social media marketing positions and search engine optimization specialists. The BSBA marketing concentrations in the John L. Grove College of business prepare students for success in a variety of professions, including in these growing career areas. Advising Notes:
- Semester I: BUSN 101, MATH 140, ITAN 142
- Semester II: MATH 181, ECON 113
- Semester III: ACCT 200, BLAW 261, SCMG 200
- Semester IV: ACCT 201, ECON 280, MKTG 205
- MATH 140 is recommended before taking ECON 113.
- MATH 140 and ITAN 142 are prerequisites for SCMG 200.
- Mathematical Competency: Students who place at the advanced level in the mathematics placement/competency test are not required to take MATH 140.
- Substitutions: Completion of ECON 101 & ECON 102 will satisfy the requirement for ECON 113.
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