Jul 24, 2024  
2017-2019 Undergraduate Catalog 
2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.

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The marketing program is designed to provide students with the tools necessary to implement marketing strategies and policies. The program provides an optimum balance between theory and practice. Due to the designed flexibility of the program, students have the opportunity to tailor a marketing program of study to best fit their individual career interests.

B.S.B.A. Core Requirements

All B.S.B.A. majors in the John L. Grove College of Business should satisfactorily complete the 100-/200-level business core courses during their freshman and sophomore years and the 300-400-level business core courses during their junior and senior years, as listed below.


  • Students who place at the advanced level in the mathematics placement/competency test are not required to take MAT 140A /MAT 140B . In lieu of MAT 140A /MAT 140B , students are required to take an additional free elective.
  • Completion of ECO 101  and ECO 102  will satisfy the requirement for ECO 113 .
  • Completion of MAT 117  taken at Shippensburg University will satisfy the requirement for SCM 200  .
  • MGT 447   Satisfies university diversity requirement.

Major Course Requirements

Students should meet with their faculty advisor to plan the sequencing of their major program of study. Students interested in a double major and/or minor shall be required to take the prescribed courses in each respective major and/or minor. Students can double count one course between business majors with the permission of the respective department chair(s). Refer to the index under Double Majors and Minors for further information.

Marketing Career Opportunities

Marketers are in demand as the field of marketing is pervasive in our society. It is a critical function in all organizations. Examples of fields seeking marketing professionals are: e-business, advertising, business-to-business marketing, consulting, international marketing, marketing research, retail management, sales and sales management, supply chain management, and transportation. Shippensburg marketing graduates are sought regularly by employers and they are also well prepared for further pursuit of their educations at top graduate schools across the nation.

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