Marketing, B.S.B.A.

The marketing program is designed to provide students with the tools necessary to implement marketing strategies and policies. The program provides an optimum balance between theory and practice. Due to the designed flexibility of the program, students have the opportunity to tailor a marketing program of study to best fit their individual career interests.

B.S.B.A. Core Requirements

All B.S.B.A. majors in the John L. Grove College of Business should satisfactorily complete the 100-/200-level business core courses during their freshman and sophomore years and the 300-400-level business core courses during their junior and senior years, as listed below.

Required Courses in Related Fields

Required Courses in the John L. Grove College of Business

ACC 200 - Fundamentals of Financial Accounting Credits: 3
Accounting majors must earn a C or better in this course.
ACC 201 - Managerial Accounting Credits: 3
Accounting majors must earn a C or better in this course.
BSL 261 - American Legal Environment Credits: 3
BSN 101 - Foundations of Business Administration Credits: 2
ECO 113 - Principles of Economics Credits: 4
ECO 280 - Managerial Economics Credits: 3
FIN 311 - Financial Management Credits: 3
MGT 305 - Organizational Behavior Credits: 3
MGT 447 - Business and Society Credits: 3
MGT 497 - Strategic Management Credits: 3
MIS 142 - Business Computer Systems Credits: 3
MKT 305 - Principles of Marketing Credits: 3
SCM 200 - Statistical Applications in Business Credits: 3
SCM 330 - Supply Chain and Operations Management Credits: 3

Note:

Students who place at the advanced level in the mathematics placement/competency test are not required to take MAT 140A /MAT 140B . In lieu of MAT 140A /MAT 140B , students are required to take an additional free elective.
Completion of ECO 101 and ECO 102 will satisfy the requirement for ECO 113 .
Completion of MAT 117 taken at Shippensburg University will satisfy the requirement for SCM 200 .
MGT 447 Satisfies university diversity requirement.

Major Course Requirements

Students should meet with their faculty advisor to plan the sequencing of their major program of study. Students interested in a double major and/or minor shall be required to take the prescribed courses in each respective major and/or minor. Students can double count one course between business majors with the permission of the respective department chair(s). Refer to the index under Double Majors and Minors for further information.

Required (9 crs.)

Electives (9 crs.)

Three courses from the following 3 credit courses:

Marketing Career Opportunities

Marketers are in demand as the field of marketing is pervasive in our society. It is a critical function in all organizations. Examples of fields seeking marketing professionals are: e-business, advertising, business-to-business marketing, consulting, international marketing, marketing research, retail management, sales and sales management, supply chain management, and transportation. Shippensburg marketing graduates are sought regularly by employers and they are also well prepared for further pursuit of their educations at top graduate schools across the nation.