May 15, 2024  
2021-2023 - Undergraduate Catalog 
    
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2021-2023 - Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 430 - Marketing Research Credits: 3

In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace.

Prerequisite(s): MKT 205  and MKT 206   and (SCM 200  or MAT 117B  or MAT 117A  ) or departmental permission
Graduate Credit: This course is not available for graduate credit.


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