ENTR 336 - Product Design & Development Credits: 3

This course will examine the product-creation process (product and services) from opportunity identification to product production. Topics will include — identifying customer needs, patents and intellectual property, robust design, rapid prototyping, concept testing, product architecture and product production (or outsourcing). This is a hands-on course that relies primarily on real world application of product creation across multiple disciplines. A group project will require students to design and development of an actual product.

Prerequisite(s): MKTG 205 (may be taken concurrently)