Mar 20, 2026  
2025-2027 Undergraduate Catalog 
    
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2025-2027 Undergraduate Catalog
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MKTG 206 - Consumer Behavior Credits: 3

Applied study of the cognitive, affective, behavioral, and environmental factors that influence decision-making in the marketplace.  Students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship.  The psychological factors that influence and shape consumer behavior will also be explored.

Prerequisite(s): MKTG 205  with minimum grade of C. 


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