Mar 19, 2026  
2025-2027 Undergraduate Catalog 
    
2025-2027 Undergraduate Catalog
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MKTG 340 - Tourism and Events Planning Credits: 3


The course will provide an introduction to marketing tourism and events planning. Students will investigate basic elements of good marketing in the tourism industry through reading, discussions, and hands-on experience. Students will study and practice the basics of events planning.

Prerequisite(s): MKTG 205  or departmental permission



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