Mar 19, 2026  
2025-2027 Undergraduate Catalog 
    
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2025-2027 Undergraduate Catalog
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MKTG 352 - Principles of Retailing Credits: 3

In-depth analysis of store operation and management, merchandising techniques, methods for promotion, advertising and selling, pricing methods, and ways of controlling inventories. Examines current trends in retailing.

Prerequisite(s): MKTG 205  or departmental permission


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