Mar 19, 2026  
2025-2027 Undergraduate Catalog 
    
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2025-2027 Undergraduate Catalog
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MKTG 370 - Services Marketing Credits: 3

Examines marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, retailing, tourism, sports, arts and consulting. Conceptual understanding of services and the analytical tools used in solving services marketing problems are discussed.

Prerequisite(s): MKTG 205  or departmental permission


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