MKTG 339 - Social Media Marketing Credits: 3

This course engages students in the application of social media and other emerging online marketing mediums. Learning in this course includes social media planning, social media key performance indicators and objective setting, social media analytics, and social media integration into the larger scope of marketing. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts.

Prerequisite(s): MKTG 205 with a minimum grade of C.