BSN 514 - Strategic Management and Leadership Credits: 4

Explores strategic vision and direction. The importance of achieving a fit between the internal and external environment for organizational survival and success is a central issue. The strategic concepts of competitive advantage, strategy formulation and implementation, power and influence, organizational change, and leadership will be addressed. Case studies, business articles, and text material will be used to examine strategy and leadership theory, heuristics, and practice. This course is part of the graduate business certificate and does not count toward the MBA degree.