Mar 29, 2024  
2018-2020 Graduate Catalog 
    
2018-2020 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MBA 511 - Marketing Analytics Credits: 3


This course is designed to expose MBA students to the use of analytics in marketing strategy decision-making. Understanding the marketplace has now become an intense data-driven process, as many global companies have increasingly shifted their priorities in measuring strategic effectiveness to combine traditional marketing research efforts (e.g., descriptive survey analysis and focus groups) with advanced data science practices and marketing dashboard analytics.



Add to Portfolio (opens a new window)