Mar 20, 2026  
2025-2027 Undergraduate Catalog 
    
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2025-2027 Undergraduate Catalog
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MKTG 430 - Marketing Research Credits: 3

In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace.

Prerequisite(s): MKTG 205  and MKTG 206   and (SCMG 200  or MATH 117 ) or departmental permission
Graduate Credit: This course is not available for graduate credit.


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