May 04, 2024  
2019-2021 Undergraduate Catalog 
    
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2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 335 - Media Advertising and Sales Credits: 3

Examines sales function of advertising in commercial media including newspapers, magazines, radio, television, and the Internet. Theory and practical application in media advertising, sales, and research are explored. Media competitive advantages and disadvantages as well as sales techniques of each mass medium discussed.

Prerequisite(s): COM 111  with minimum grade of C and COM 112  with minimum grade of C


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