Feb 05, 2025  
2019-2021 Undergraduate Catalog 
    
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2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 306 - Buyer Behavior Credits: 3

Presents comprehensive, systematic and conceptual framework for understanding buyer behavior. Models from behavior sciences are studied. Topics such as demographics, lifestyle, information processing, and individual and group decision-making are also studied.

Prerequisite(s): MKT 305  or departmental permission


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