Marketing Minor

Prerequistes

Students must have both prerequisites completed and have a “C” average or higher in these and all completed courses before they can declare a marketing minor.  Upper-level (300/400) marketing courses are restricted to business majors and marketing minors.

• ECO 102 - Principles of Microeconomics Credits: 3

• OR

• ECO 113 - Principles of Economics Credits: 4
• MAT 117 - Applied Statistics Credits: 3

• or an equivalent statistics course

Required Courses (9 cr.)

• MKT 305 - Principles of Marketing Credits: 3
• MKT 306 - Buyer Behavior Credits: 3
• MKT 430 - Marketing Research Credits: 3

Electives (9 cr.)

Choose three courses from the list: 

• MKT 310 - Personal Selling Credits: 3
• MKT 315 - Sales Management Credits: 3
• MKT 325 - Advertising and Promotional Strategy Credits: 3
• MKT 335 - Digital Marketing Credits: 3
• MKT 340 - Tourism and Events Planning Credits: 3
• MKT 342 - Business-to-Business Marketing and Analysis Credits: 3
• MKT 352 - Principles of Retailing Credits: 3
• MKT 360 - International Marketing Credits: 3
• MKT 365 - Relationship Marketing Credits: 3
• MKT 370 - Services Marketing Credits: 3
• MKT 380 - Sports Marketing Credits: 3
• MKT 390 - Selected Topics in Marketing Credits: 1-3
• MKT 490 - Selected Topics in Marketing Credits: 1-3
• MKT 495 - Marketing Analysis and Strategy Development Credits: 3